Business: What is Retailing Concept in Modern Retail ?

RETAILING BRAIN STROMING

Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by post, in small or individual lots for direct consumption by the purchaser.^[1] Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power.

Shops may be on residential streets, shopping streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailing.

Shopping generally refers to the act of buying products. Sometimes this is done to obtain necessities such as food and clothing; sometimes it is done as a recreational activity. Recreational shopping often involves window shopping (just looking, not buying) and browsing and does not always result in a purchase.

Benefits of Retailer Membership:

As a Retailer Member, you will gain the increased advertising that the Food Allergy Friendly Network provides to all of its Members. Registered Users, or anyone searching to buy products for their specific allergy or food chemical sensitivity, will be able to search for local retailers in their area who carry the products they are looking for. Once these customers are in your store, retail center or on your ecommerce site, all of your other products can then be made known to them as well.

By advertising with the Food Allergy Friendly Network, you will be able to increase your customer base for both Food Allergy Friendly products, as well as anything else you sell.

Additionally, during the length of your Membership, you will be authorized to use the Food Allergy Friendly red stamp logo to advertise your business.

Benefits of Product Membership:

As a Red Member, you will gain the increased advertising that the Food Allergy Friendly Network provides to all of its Members. You will be able to classify your product by allergen category as well as type of product (packaged food, mix, breakfast item, etc). Our Registered Users, or anyone searching to buy products for their specific allergy or food chemical sensitivity, will be able to search our Member Product database and find your product. Where else can you attain this focused a search? Certainly not a generic internet search engine. Try searching for your product today. Can you find it? Once on the Food Allergy Friendly Network, customers will be able to search for each and every product you register by however you choose to categorize it.

Additionally, during the length of your Membership, you are entitled and encouraged (but not required) to use the Food Allergy Friendly red stamp logo on your registered products’ packaging. This logo, which we will advertise nationally (in targeted marketing) will make your product stand out on the shelf. Customers with food allergies or food chemical sensitivity will pick up your product from the shelf.